The greatest battle is not physical but psychological. The demons telling us to give up when we push ourselves to the limit can never be silenced for good. They must always be answered by the quiet, steady dignity that simply refuses to give in. Courage. We all suffer. Keep going.” —Graeme Fife

Says it all really. If you’re business is in a position where looking back is as fuzzy as looking forward, you can’t quite remember how your brand got here and you’re not sure which way you were going. Fear not, help is at hand. If you have a minute and about €16.99 at last count, grab Seth godin’s ‘The Dip’ – I picked it up as an Audiobook and it’s be a great source of encouragement, many of the points in it I have passed on to clients and them seem to get it. You’ve got to know where the dip is and focus on pushing through it. It’s hard, but its going to be what makes the difference between ‘you’ and ‘them’ in business.

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Alan | Outlier

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