Project Empower Unleashed
The challenge was to create a strong visual identity which left a lasting impression across all channels. Brand assets, web design and marketing material.
Challenge
Create a new brand identity, logo and website.
Damien Browne and Fergus Farrell are taking on the incredible task of rowing across the Atlantic. Damian, a serial adventurer, approached Outlier having worked with us before on his solo crossing, to produce a brand that reflected personal development, self realisation and the pursuit of physical and mental well-being.
Delivery
Logo. Branding. Website Development.
We commenced this project with a new concept and logo for this expedition. Once the brand and identity were created our focus moved to the printed material and a new website design and development.
In the summer of 2022, lifelong Galway friends Damian Browne and Fergus Farrell will complete an unsupported row across the Atlantic from New York City to Galway. They plan to set a new world record for the fastest crossing of the Atlantic Ocean in a rowing boat.
